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Studied: Cambridge IGCSEs in English, Mathematics, World History, Travel and Tourism, Development Studies; Cambridge International AS & A Levels in English Language, Mathematics, Business Studies, Psychology, Biology
Went on to: Currently an undergraduate at the Symbiosis Centre for Media and Communication, Pune, India, studying for a degree in Branding and Advertising
Future plans: A career in advertising and as a professional musician
Ever since I was in 7th grade I knew I wanted to work in advertising. This is a multidisciplinary field and you need a wide knowledge base in order to serve your clients, and also an understanding of business and psychology to deliver effective communication to consumers. For my Cambridge IGCSEs, I chose subjects which would give me a strong foundation, with Travel and Tourism, Development Studies and History helping develop my perspective on both the past and present.
For my Cambridge International AS & A Levels, I focused on subjects that would refine the skills I needed for the advertising and media industry. Business Studies allowed me to explore the world of corporations and marketing, and in Psychology I learned about the mind of the consumer. I continued studying English and Mathematics in order to develop my writing, analytical, and logic skills, and I chose Biology simply because I enjoy learning about ‘life’. I am grateful that Cambridge provided me with such a choice of subjects, and the flexibility to customize my learning in order to shape my future.
Hard work, a genuine interest in the subjects I was studying, and the support of my teachers, family, and friends. Cambridge is all about understanding a topic thoroughly and then, in an exam, applying your knowledge and analysis in order to write a well-articulated answer. However, although a positive and enthusiastic attitude helped me tackle both the syllabus and the exams, my success also required hard work. I read the textbooks, practised writing my answers, and improved myself through feedback.
Finally, it’s important to keep in mind that exam preparation isn’t a solo effort – I discussed concepts with my teachers and received encouragement from my family, which motivated me to study and do well in the exams. It was wonderful to have a support network, and I am grateful to all those who helped me get where I am today.
The Cambridge curriculum encourages students to understand content, develop opinions and apply concepts, without rote learning. The exam structure also taught me how to me write strong, well developed answers under time constraints. As a result, my undergraduate assignments and exams seem like an extension of my Cambridge studies, just with a higher level of content. For example, in my Cambridge courses I often had to examine a case study and then write an analysis of a source. Now, at university, I find it much easier to read and understand case studies and complex sources, and then to write analytical answers. In addition, many of the concepts I learned during my Cambridge studies are covered in college lectures, such as marketing models, consumer psychology theories, and literary discourses.
Yes, definitely. Although I am grateful to have the opportunity to attend online lectures, I cannot take part in the practical aspects of the curriculum that happen on-campus. Social media has allowed me to connect virtually with my classmates, but I wish I could collaborate and interact with them in person. As a self-directed learner, I have been able to navigate my way through the syllabus and maintain a good Grade Point Average but it is disappointing not to experience the opportunities and camaraderie that take place on-campus.
I believe I have the strengths required to build a career in advertising – I have a keen interest in learning new things, and I would enjoy working with a variety of clients. Eventually, I would like to climb the career ladder and become either a Head of Planning and Strategy, or a Creative Director. I have an analytical and innovative mind, and I know I would enjoy brainstorming creative ideas and strategizing campaigns.
In addition, I play the western flute and have studied western classical music, so it is also my dream to someday play with a philharmonic orchestra as a professional musician. I currently play as a freelance with several artists, and tour with an independent band called the Easy Wanderlings. My dream is to combine my advertising and music career but also to be happy and to make a positive impact on the world.
Yes, I would definitely recommend Cambridge qualifications to all the learners out there. Studying Cambridge courses helped me stay ahead of the curve, and enhanced my critical thinking, creative and analytical skills. I found the Cambridge curriculum very comprehensive and it equips students with skills that are vital for the 21st century. The written exams encourage critical thinking and communication skills, while the syllabus can be adapted to provide a creative and collaborative classroom experience. The range of subjects Cambridge offers is wonderful; there’s something for everyone. Whether you have planned your career or not, Cambridge qualifications will allow you to carve your own path to a happy, successful, and bright future.