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Students at Global Indian International School, Singapore decided to examine the global approach to gender stereotypes in advertising as part of their Cambridge IGCSE Global Perspectives course. They looked at the history of advertising from the 1900s onwards in this thought-provoking presentation.
The students researched advertising trends in India, Japan, and Nordic countries, using a questionnaire and exhibition visits. They also recreated some historic adverts using dolls, adding their own modern twist and commentary.
Gender stereotypes in advertising - presentation (PDF, 697KB)