Go to our other sites
Cambridge Assessment International Education
Why choose us
Find out how to become a Cambridge school
Programmes & qualifications
Support and training for schools
Cambridge Professional Development Qualifications provide a strong framework to support effective professional development of teachers and leaders.
Working with governments
News & blog
Cambridge Outlook magazine
Keep up to date with news from Cambridge and its schools around the world.
Students at Global Indian International School, Singapore decided to examine the global approach to gender stereotypes in advertising as part of their Cambridge IGCSE Global Perspectives course. They looked at the history of advertising from the 1900s onwards in this thought-provoking presentation.
The students researched advertising trends in India, Japan, and Nordic countries, using a questionnaire and exhibition visits. They also recreated some historic adverts using dolls, adding their own modern twist and commentary.
Gender stereotypes in advertising - presentation (PDF, 697KB)