03 Aug 2015
We are replacing our ‘Excellence in Education’ strapline with ‘Learn • Discover • Achieve’ from 3 August 2015.
The new strapline describes the journey Cambridge students take as they grow and develop throughout their education. It reinforces our goal of preparing students for life.
Michael O’Sullivan, Chief Executive, Cambridge Assessment International Education, explains: ‘‘As an organisation we are always looking forward. ‘Learn • Discover • Achieve’ reflects our commitment to preparing students for the future and helping them to reach their potential. Cambridge will always stand for excellence, but our new strapline says more about our educational values and what students, parents and schools can expect from a Cambridge education.”
The new strapline was developed following research with students, parents and schools to find out what Cambridge means to them today.
A parent from New Zealand said: “I think ‘Learn • Discover • Achieve’ best describes what Cambridge Assessment International Education is all about – encouraging students to expand their learning and develop a passion for learning which will, hopefully, remain with them for life.”
We've made a short video about our new strapline - watch it now.